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K2公司任命新服装品牌经理 将推动品牌发展

来源:就要滑雪网 作者:jennifer【编译中心】 时间:2008-07-01

  总部位于西雅图的美国K2公司任命Paul Arntson为服装部门经理,以促进Planet Earth服装的发展。Arntson有着30多年服装生产和设计的经验。担任K2服装部门经理之前,他在The North Face滑雪运动部门担任设计总监,他在该部门研发品牌并取得较好的发展。他还曾经做过户外品牌的代理,如:挪威品牌Helly Hansen, Columbia和Coca-Cola.

  K2公司总裁Robert Marcovitch表示,“随着我们品牌在全球的发展,现在我们应该注重人力和财力资源,这有助于我们全球业务的发展。”

  K2对Planet Earth品牌承担起责任并在2009年推出冬季产品。Planet Earth是一个成立10年的滑雪,滑冰的运动品牌。目前,Planet Earth总部迁至西雅图。

  K2产品研发部门全球副总裁Anthony De Rocco表示,“Ride, Cappel和Planet Earth正在打造成为全球品牌。Paul的专业知识和服装市场的经验将有助于我们的经营管理及每个品牌的发展。在短期内我们会取得较快的发展。”

  Paul Arntson在K2任职期间将监视Ride, Cappel和Planet Earthchap产品的生发,设计和发展。目前,他已经从加州的太浩湖城到达西雅图,6月30日正式担任K2服装部门经理.

  关于美国K2

  K2的前身是一家滑雪公司,45年前成立于美国华盛顿州,2003年更名为K2 Sports。如今,K2旗下有16个国际品牌,40种产品,产品主要以滑雪,雪板,滑冰和自行车为主。2006年,总部从华盛顿州的Vashon岛迁至西雅图。

  原文:K2 Taps TNF Design Director to Drive Apparel Brands
  SportsOneSource Media 

  Seattle-based K2 Sports named Paul Arntson as its apparel general merchandise manager to drive Planet Earth apparel and fuel growth for the Ride and Cappel outerwear divisions.
 
  Arntson brings more than 30 years of apparel product management and design experience to K2 through leadership positions with multiple global brands. Most recently he served as design director - snowsports for The North Face, where he helped develop the brand into one of the industry's fastest growing businesses. Prior to The North Face, Arntson ran his own apparel agency that serviced leading brands including: Helly Hansen, Columbia Sportswear and Coca-Cola. 
 
  "With our hard goods enterprise performing globally with such consistent excitement and expertise, the timing is perfect for us to truly focus human and financial resources on the soft goods side of our business," said Robert Marcovitch, president of K2 Sports.
 
  K2 Sports assumed responsibilities for Planet Earth, a 10-year-old snowsports, skate and streetwear brand, in 2008 following the purchase of its parent company by Jarden Corp. K2 is currently relocating Planet Earth to Seattle and will launch a new winter line for 2009. 
 
  "Ride, Cappel and Planet Earth are established global brands," said Anthony De Rocco, K2 Sports' global VP, product development. "Paul's expertise in the performance apparel market will be invaluable to our operations and ensure growth for each of the brands while maintaining their authenticity with core riders. We see a great opportunity for rapid growth in the near term." 
 
  In his new position, Arntson will oversee outsourced manufacturing, research, design and development for Ride, Cappel and Planet Earth. He has relocated to Seattle from Tahoe City, Calif., and starts in this newly created position on June 30.


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